Category Archives: Networked Media

assessment 2: pawfect community

As discussed in one of my first posts, I’ve never been a fan of commenting or contributing to communities or other posts. However, in an attempt to change my attitudes on the subject and become more network literate, I decided to find a community that was based my love of dogs. I had already been avidly blogging with Felix, writing as a dog for fellow dog owners, as well as contributing to the Cool Dog Group Facebook community, and was interested in building Felix’s online presence on a different platform.

Oatway (2012),  discusses the importance of “establishing a presence” online, by getting your name out there, connecting with the ‘famous’ individuals within your online community/space and ensuring that you regularly engage in the community. With these elements in mind, I chose Pack to be my online community platform.

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Pack, as explained in my post, employs various aspects of other social media sites in order to connect users from around the world, which can be considered to be relative to the ‘Global Village’ (Murphie, A & Potts, J 2003) concept. As I learnt, a global village is considered to be  “one world connected by an electronic nervous system, making it part of popular culture”. However, in the case of both the internet and Pack, not all beings on this planet have access to such technologies or sites.  Whilst Pack seemed like a facilitative community that allows for communication and togetherness of dogs and owners from all over the world, creating such a ‘village’-  this was not the case.


Example. 1- Asking questions in the Pack Talk forum… 0 comments in 2 weeks.


When comparing Pack to other social media sites (eg. Facebook), its exposure, members and activity seems to be significantly lower than its human established counterparts. The audience that I had been communicating to on Pack was small and therefore, did not allow for the significant increase in our social presence as an owner/dog team. Despite the fact that I liked the photos posted from other dogs, posted my own photos, asked questions in forums and followed other profiles in order to  immerse myself in Pack community, Pack’s lack of exposure and active users impacted my contributions and involvement. Not even the hypertextual capabilities given by linking my Facebook and Instagram improved my attempts to build this online presence for Felix.

Upon reflecting on my engagement with Pack, I decided that in order to build my online presence with Felix successfully and be a part of a thriving community, I should engage in one of the major dog-based communities in the online space-  Instagram. It has been a few days now since this Instagram page began, and already I have 23 followers and counting, a significantly larger amount of followers than I had on Pack. This may be due to the fact that Instagram has more of an audience who welcome those who post and write on behalf of their dogs for a dog loving audience, as the idea of dogs having their own instagram is a trend.

Whilst it has been challenging to write and engage on behalf of Felix, I hope that my decision to change the platform within the online dog community on which I can build this presence is successful.

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Murphie, A & Potts, J 2003. Culture and Technology. New York: Palgrave Macmillan,  Print. pp. 11-38

Oatway, J 2012. Mastering Story, Community and Influence : How to Use Social Media to Become a Socialeader Wiley, Hoboken. pp. 97-109




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a blog about blogs: week eight

I won’t lie, I have always wanted to be insta famous…why? I have no idea, but seeing as I don’t have enough talent to make me the next Taylor Swift, and I have too much talent to be the next Kylie Jenner… being insta famous is probably the best option for a basic gal like me.

This weeks reading, “Mastering Story, Community and Influence: How to Use Social Media to Become a Socaileader”, written by Jay Oatway, was terribly appealing, as it sort of guided me in the right direction in regards to me achieving optimum instafame, or even just online fame in general.

I found that this article kind of broke down the steps to being noticed in your community (another term for being instafamous)…

  1. “In order to get noticed by our community, we need to go seek out the places where they are already hanging out”. This essentially involves hunting down where your ideal fans hang out and who the main influencers are. In terms of Felix and my Dog Blogging, it’s pretty easy to source these influencers- as most of them are infact on instagram- Doug the Pug and Marc Jacobs’ dog Neville are amongst many of the instafamous dog influencers
  2. “Before embarking on your community building safari, ensure that you are already posting a stream of content or curated social currency”. Whilst Felix hasn’t set up his own instagram yet, he is constantly blogging on my blog. Maybe my insta fame doesn’t come under my name, maybe it is Felix who will lead us to insta fame- so I shall set up an instagram for him.
  3. This next step involves building relationships with the influencers in order to possibly even get them to give you a shout out as such. This has been noted a one of our goals for Felix. (I feel like now I am becoming like one of those pushy dance mums but for my dogs social fame?!)

The article highlights the importance of “establishing a presence” online- getting your name out there, connecting with the big fame names and ensuring that you regularly engage in the community in order to remain active.

Oatway also helped in identifying where you can find these communities- Bloggers is a good place to start, as they are the “newsmakers and the new gatekeepers” to the new media establishment, that opposes the journalism style of media (and luckily we have already ticked that box). He also suggests that professional groups inside social media platforms, such as Cool Dog Group that we are a part of, topic chats/online forums, aggregators (which as I learnt are curating mediums that pull all the RSS feeds from the top blogs on a particular subject) and midfluencers, such as those dog instagrams we follow, are also great places to begin hunting down your community.

Luckily we have found Pack, the social media site for dogs and owners. It combines all these ideas into one place. I shall be posting a blog dedicated to my new found love for this platform later.

In the mean time, I think I will set up a dog instagram for Felix in the next few weeks, after all, he does have the sass of a celebrity, so why not give it a context and make him famous?


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assessment 1: just a reflection

I have never really been interested in books or print literacy, but I have always held interest in network literature. My previous experience with online literature and blogging initially led me to believe that I was in fact network literate, something that Adrian Miles, author of Network Literacy: The New Path to Knowledge and Blogs in Media Education: A Beginningsays is being able to ‘participate as a peer within the emerging knowledge networks that are now the product of the internet’. I quickly realised that I was in fact not network literate as I was only producing content, not interacting, commenting and actively contributing in the online community in which I belong. My understanding of such online interaction is that you must not only ‘write with an awareness that we are writing in the presence of other texts’ as George Landow, author of Hypertext 3.0: Critical Theory and New Media in an Era of Globalisation believes, but as I have learnt, you must also contribute and interact with the other texts which are also encompassed in the wider online community. When realising that I had somewhat of a ‘block’ preventing me from being network literate,  I expressed such issues and began contributing to and commenting on other posts written by peers. I also placed an emphasis on ensuring that I respected and referenced these ‘other texts’ (Landow, 2006)  by turning my blog into a hypertext by linking to relative media and literacy, therefore providing my audience with the means to create their own adventure by following such links, as I explored in my week 4 blog.

I wanted to use this blogging opportunity to also challenge myself in the application of my learnings by writing from the perspective of my dog. By linking my audience to a dog-related Facebook group in my first dog blog post, in addition to adding pictures and links to other dog related blogs, I was able to complete the image of Felix for my users through this hypertext. In doing so, I am able to give my users context to my topic of discussion. Landow describes this as allowing the users to “fall in through the living-room ceiling rather than entering through the front door.”, placing them right in the middle of the story, allowing them to be surrounded by relevant content and have the chance to create their own beginning, middle and end of a hypertextual adventure, whilst also introducing them to material that may also grasp their interest.

Whilst I have blogged before, and have no trouble with writing content as I complete it as a part time job outside of my university degree, I sometimes have doubts as to whether I had lost my love for blogging. But by allowing myself to confidently interact with the work of my peers, this passion was reignited. Whilst I am not a professional blogger, and by no means completely network literate, I am working on building my skills and knowledge of the subject. As far as my blogging is concerned, in the words of Miles…“successful blogging is not something that happens in one class or even a week- just as successful writing usually takes years to develop”. I am willing to commit to such improvement.




Landow, G. (2006). Hypertext 3.0: Critical Theory and New Media in an Era of Globalization. Baltimore: John Hopkins University Press. pp 69-71, 77-85, 107-124

Miles, A. (2006) Blogs in Media Education: A Beginning. Screen Education, No. 43,  66-69.

Miles, A. (2007) Network Literacy: The New Path to Knowledge. Screen Education, No. 45. pp 24-30


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blog about blogs: hypertext; the readings

As I mentioned in my previous blog post, the technical, behind the scenes, side of blogging is something that I wish to understand a little better than I do. At this point, I understand it as sort of a digital expression of how everything in the universe is connected.

I hoped that the readings on the topic would provide me with some clarity. Wading through, and staying focussed when delving into this terribly dense reading was a challenge, but I have somewhat of an understanding of the subject (even though I still feel a little clueless in the IT department)

Now to discuss what I got out of the reading and what I found was relevant information….

The first point in which George Landow, author of ‘Hypertext 3.0: Critical Theory and New Media in an Era of Globalization’ makes resonated with me, as it followed on from my idea that everything is connected in the universe, when he explores the notion that ‘in the future, all individual texts will electronically link to one another’.

Later in this reading, Landow discusses the different types of hypertext essays. The first, he says, is where the writer or author places unlinked text into a HTML template with navigation links. The second type is where the author creates a documents with links to other documents on other websites. This was relative to the hypertext I investigated in my tutorial- This hypertext collects extracts and complete blog entries from across the world wide web that contain the phrases”I feel” and “I am feeling”presented in an aesthetic array of interactive dots that the user can hover over and click on. If your lack of plug ins prevent you from viewing the project in full, watch how it works here.

This text, however, also falls under the third category described by Landow. This category of hypertext essays is where networked documents take part in a larger web, with networked documents ‘conceive[ing] an argument’ where links provide further evidence.

Landow, later on in his article, compared and contrasted books and hypertexts in an indirect way. He discusses electronic linking as a means of providing the reader with ‘a far more active role than is possible with books’ as hypertexts lend themselves away from arguments structured in numerical order, rather they allow for a journey, self progression, of the argument with the reader having control over their explorations. Following on from this, he also discussed the issue that in terms of storytelling, hypertexts ‘change the sense of an ending’. Reflecting on my interactions and learnings on the subject, whilst hypertexts change the way that users interact with stories, it also allows for them to write their own story, to use the material that is presented to them through the continuous links to create their own beginning, middle and end. Their choices control the unique story that their mouse clicks take them on. As one that likes to take control and somewhat ‘write my own story’, I love the idea that hypertexts, in contrast to books, don’t have a definitive ending, that they allow room for a unique adventure and story for each user.

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blog about blogs: week five

In today’s class we got into something that I hd an interest in- social media scheduling and posting tools! Indi the intern had learnt all about these in the early days of her internship, but it was nice to be able to revisit them with knowledge that I didn’t have the first time around.

The first tool we looked at was Hootsuite. This is a quite important tool when managing social media pages, and therefore is essential to what seems to be my current career path.

HOOTSUITE is a social management system that acts as like a ‘one stop shop’ allowing you to post content to your social media accounts from one page, and even post to multiple accounts at the same time, as well as checking what others are possibly saying about you and you can even analyse some social media statistics on the site #multitasking.  It was useful to be able to set up my own personal Hootsuite, as I have only had experience using the pre-set up one at my internship.

IFTTT was a tool that I hadn’t heard of, but I am SOO glad I have heard of it now. Basically it creates these ‘recipes’ that allow for information you post or content you create on one platform to be scheduled or immediately posted to another. I set up a ‘recipe’ for my Instagram posts to be automatically updated to my blog and am thinking of other recipes I can use because this tool is really exciting me and I don’t want to get too excited and start linking my twitter and Facebook or something up because my tweets are WAAAY too rambley for my high school frenemies to read #no


Sort, sweet and useful. I now find it terribly pleasing to see that my latest instagram post works its way onto my blog without me even needing to tell it to… but I’m not THAT lazy…all the time 😉


blog about blogs: week four

Damnnn Indi! Back at it again with those inception blogs about blogging…

This weeks topic of Hypertext initially had me a little confused, as the reading by George P Landow, was so dense (I will be writing a blog about this soon and will link it here). But after speaking to my Networked Media clan, I have gained more clarity on the idea of Hypertext .

So in order to gain full clarity/ 20/20 hypertext vision, I shall give you a little insight into the wonderful world of hypertext…

After I did the reading, and had a few ideas of what hypertext actually was, I turned to my trusty friend google to gain some clarity via definitions…

The first definition I came across was thanks to Merriam-Webster:

“a database format in which information related to that on a display can be accessed directly from the display”

I then turned to for further clarification…

“computer software and hardware that allows users to create, store,and view text and move between related items easily and in anonsequential way; a word or phrase can be selected to link users to another part of the same document or to a different document”

And now all those little bursts of insight I gained from the reading were glued together in my mind. Hypertext is not only the basis for the WWW (World Wide Web) as a whole, but encompasses the actions of linking, embedding, posting, categorising, commenting, tagging etc. Hypertexts send you on a little adventure to other pages or media that are are connected through their mutual ideas and discourses.

I took a look at this example of a hypertext… is a little project that I discovered through, a link that was provided by my tutor Hannah. We Feel Fine is a hypertext that explores the emotions behind ‘I feel’ and ‘I am feeling’ through filtering through blogs to find these phrases, and collecting the sentences in which it is mentioned to encapsulate a whole heap of different emotions. #feelings

After exploring this hypertext, I then got to thinking- how is my own blog hypertext-ual?

I feel that my blog is hypertext-ual as I am constantly linking words to the relevant material which compliments, enhances or explains the point I am making, makes the joke I am attempting to crack that little bit funnier or even just sends my viewer on a little adventure. If this link is to a relevant video on a platform such as YouTube, the user is then introduced to even more relevant material that is connected by the initial topic or idea via the suggestions bar down the side, showing connected material.

My blogroll links my users to other blogs that share topics with mine or that are written by friends of whom I am connected to and are sharing an educational journey with

My tags organise my posts by idea, allowing users to wade through relative posts on the same topic, along with my categories.

As I now have clarity on the topic of hypertexts, I realised that this ideal exists on a broader scale…

Hypertext may be the foundations of the digital world, the material of which is encompasses and the interactions which occur on its platform, but in a broader sense can also be likened to our non digital world- the connections we have on a physical and subconscious level.

In some way, shape or form, we as humans are all connected in some way. Through workplace, interests, metal friends, beliefs and interactions. Our world is one big hypertext- everyone you meet has some sort of connection to you, whether immediate or distant- they than have connections to a multitude of other people and bursts of information.

Hypertext is a connection, a foundation, a fundamental idea.






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a blog about blogs: week one

“This weeks reading reflection is kinda like some inception, perception”- Kanye West/me pretending to be Kanye West

Ever since I was able to hold a pen, I always loved to keep a diary- whether it was a list of my best friends, random drawings of me with super long eyelashes and bulbus hands, stories about people who annoyed me at school or even lyrics to my next big hit- “ooh baby baby”. I would like to think that blogs are the new, exciting and technologically awesome way of journalling or keeping a diary. I stopped keeping a diary after I realised that the only people reading it were me and another suspect, which was 1000% my little brother, no record companies looking to produce a 5 year olds superb song #nikkiwebsterwannabe. After starting up my other blog for the first year of my degree, then taking a break from regular blogging last semester, I am super excited to be back into it. And don’t worry, there will be more lists, music related entries and even some more bulbus hand artwork, as well as academic writing and reflection (of course)

This weeks reading, “Blogs in Media Education: A Beginning” got me really thinking about how and why I can use this blog to my academic and professional advantage. Technology has obviously come such a long way (iPhones are getting smaller, thats obvious proof-duh!) and as a Media student I am very interested in the new forms of media that are developing as a result of these advancements and how I can develop my skills to use them to my advantage and their full potential. Miles says himself that “contemporary media students need to develop a range of literacies around internet and digital technologies” and with blogging becoming such a large online communicative tool, as a Media Comms student, I completely agree. I was told on my first day of my degree last year that this degree was aimed to ‘produce all-round media practitioners’. I am willing to try whatever I need to to achieve this aim, and if blogging is one of them then that is good for me- because I LOVE it!

I found that I also related to Miles point about successful blogging…

“successful blogging is not something that happens in one class or even a week- just as successful writing usually takes years to develop”

I find this statement terribly true. Even after a year of blogging here and there, I still find academic blogging a challenge, and I guess my aim for Networked Media as a class is to improve my application of the academic blogging style. The best part is that I get to improve my writing at the same time as writing about all the things that come naturally.

the student charter

Back in the high school days, the ‘charter’ was an institution. it was a bus that took an exclusive group of Greensborough and St Helena students to their site of residence.

In university, however, the ‘charter’ is a totally different thing. It is an expression and reflection of the core values of RMIT.

You may be asking, Indi/Indie, why are you writing about such a thing? Well, kids, its kind of relevant to me as a student, blogger and person in life in two particular ways…

Some of the main responsibilities of RMIT, as described in this charter are…

“Provide programs, services and resources that meet students’ diverse needs”

As a student in a creative course and industry, the access to programs and services that can support my creative endeavours is more than important. RMIT has provided me with Networked Media, a program in which this blog is used to write about. This course allows me to build an online profile, improve my academic and general writing skills as well as learn super cool stuff like coding and gathering an online audience. #allroundmediapractitionerlifecomeatme

Whilst this element relates to the course I am currently sitting in, there is another section of the charter that relates to a previous experience as a student.

“Provide a safe, supportive and sustainable environment that challenges and empowers students”

I took a hiatus from blogging last semester due to a not so wonderful experience I had with one of my classes. RMIT were extremely supportive and provided me with the necessary physical, emotional and logical support that helped me to solve the problem without influencing my marks and commitment to the course. They even checked up on me periodically to make sure that the problem I encountered was not happening again, and worked behind the scenes to ensure that I could continue with my class confidently.

Well done RMIT, your charter rocks. And don’t worry, I am committed to fulfilling my end of the charter to ensure that university remains a harmonious place (peace out emoji)


You thought I had forgotten you, didn’t you?

Well guess what, I haven’t! I am back from my blogging hiatus.

What have you been up to?
Where have you been?
What was more important than talking to a page with the name ‘Blog’?

I imagine these are the questions you are asking.
Let me take it one at a time…

What have you been up to?

Well in amongst the sparse amount of blogs posted last semester, I learnt how to stand up for my self in both a professional and academic sense. I was learning at uni yes, but I proved to myself and others that I’m not a dumb blonde who can be pushed around- I am a strong, indi-pendent, VERY pale white girl who is motivated and has a brain.

This realisation also was influential in me scoring an internship! WOOHOO! I discovered that I am not too bad at copywriting- and that I enjoy it ALOT.

Around about the same time, I got a new job #workworkworkworkworkwork for a very fun and exciting company, where I spend 15-20 ish hours per week dressing up in pretty clothes and having a blast with my best friends. Thats the dream, isn’t it?

Well its up there, but I have also been thinking about where I want this degree to take me. I’m writing up a few plans and blueprints, but don’t worry, I’ve written it all in pencil and keep an eraser near by, just incase anything exciting and completely game changing occurs.

OHHH! and I got my Ps… and a car… and a life… and my wisdom teeth removed… and another year older<3

Where have you been?
Fighting crimes… just keep it on the hush, will you?

What was more important than talking to a page with the name ‘Blog’?
I don’t know, I’m sorry. It’s not you, it’s me…

Well I’m happy to announce that I am back, and its for good.
Semester 1 2016, you look terribly promising.
Watch this space (cadet)

Any questions, shoot a comment below ❤

I x