I won’t lie, I have always wanted to be insta famous…why? I have no idea, but seeing as I don’t have enough talent to make me the next Taylor Swift, and I have too much talent to be the next Kylie Jenner… being insta famous is probably the best option for a basic gal like me.
This weeks reading, “Mastering Story, Community and Influence: How to Use Social Media to Become a Socaileader”, written by Jay Oatway, was terribly appealing, as it sort of guided me in the right direction in regards to me achieving optimum instafame, or even just online fame in general.
I found that this article kind of broke down the steps to being noticed in your community (another term for being instafamous)…
- “In order to get noticed by our community, we need to go seek out the places where they are already hanging out”. This essentially involves hunting down where your ideal fans hang out and who the main influencers are. In terms of Felix and my Dog Blogging, it’s pretty easy to source these influencers- as most of them are infact on instagram- Doug the Pug and Marc Jacobs’ dog Neville are amongst many of the instafamous dog influencers
- “Before embarking on your community building safari, ensure that you are already posting a stream of content or curated social currency”. Whilst Felix hasn’t set up his own instagram yet, he is constantly blogging on my blog. Maybe my insta fame doesn’t come under my name, maybe it is Felix who will lead us to insta fame- so I shall set up an instagram for him.
- This next step involves building relationships with the influencers in order to possibly even get them to give you a shout out as such. This has been noted a one of our goals for Felix. (I feel like now I am becoming like one of those pushy dance mums but for my dogs social fame?!)
The article highlights the importance of “establishing a presence” online- getting your name out there, connecting with the big fame names and ensuring that you regularly engage in the community in order to remain active.
Oatway also helped in identifying where you can find these communities- Bloggers is a good place to start, as they are the “newsmakers and the new gatekeepers” to the new media establishment, that opposes the journalism style of media (and luckily we have already ticked that box). He also suggests that professional groups inside social media platforms, such as Cool Dog Group that we are a part of, topic chats/online forums, aggregators (which as I learnt are curating mediums that pull all the RSS feeds from the top blogs on a particular subject) and midfluencers, such as those dog instagrams we follow, are also great places to begin hunting down your community.
Luckily we have found Pack, the social media site for dogs and owners. It combines all these ideas into one place. I shall be posting a blog dedicated to my new found love for this platform later.
In the mean time, I think I will set up a dog instagram for Felix in the next few weeks, after all, he does have the sass of a celebrity, so why not give it a context and make him famous?